Founded in 2024, BY Design is a creative consultancy for branding and type. We build identities from the letter up — systems that often begin with a typeface drawn for one client and no one else.
We’re drawn to cultural memory: forgotten scripts, shop signs, family recipes, the rituals around a table. We turn them into identities, typefaces, and tools for brands, institutions, and founders who want to feel like somewhere, not anywhere.

Why work with professionals

A template gives you a logo. A studio gives you a point of view — and a system that still holds three years from now.

Judgment, not defaults

Every decision is deliberate: the typeface, the grid, the word. Taste is the product.

Systems, not artifacts

We don't hand over a single file. We design the rules that make everything you make feel like you.

Craft that travels

We build for longevity over the trend cycle. The strongest work moves across rooms, cultures, and years.

What we make

Creative Direction

The vision that holds it all together — what the brand feels like, and why anyone should care.

Mato's — tomato sunglasses Mato's — tomato swim Mato's — Radical Ripeness Mato's — flying tomatoes SOLIDWORKS is FREEEE — Freemium launch post Dadi Khool magazine spread Mato's — tomato harvest
Art Direction

Image, layout, and tone made coherent across every surface you touch.

Patico — chef plating Mato's — tomatoes on the road Patico — bar counter Mato's — tomato bath Patico — DJ
Branding

Complete identity systems — strategy, naming, guidelines, and the world they live in.

Mato's brand books Mom's Club corner posters Patico menu design SOLIDWORKS EDU email banner Mato's packaging lineup Mom's Club stickers in brand colors SOLIDWORKS EDU — choose your student package Patico storefront Mato's business cards Mom's Club coffee cup sleeve Patico branded apron Mato's advertising — truck and street posters
Custom Type

Bespoke typefaces and lettering, drawn for one voice and no one else's.

Rayka Black — RAYKA in camel and cream on cobalt Patico Geometric typeface specimen Ganchos Sans — annotated specimen Ganchos Sans announcement poster Patico — Source Serif Variable Rayka Black — character set on cocoa Ganchos Rug — the typeface woven Ganchos Panchos — the book, digitization spread Patico menu — type in use Patico menu details
Custom Branding Tools

Templates, generators, and design systems your team can run without us in the room.

Matos social media templates Patico story templates
Strategy & Research

The thinking underneath it all — positioning, naming, and the questions worth asking first.

Flavors of Solitude — discovery presentation cover Patico — atmosphere moodboard SOLIDWORKS EDU guidelines — things to consider Flavors of Solitude — image collage moodboard Patico — materials moodboard Comi — problem and key pain points SOLIDWORKS EDU guidelines — micro-influencer strategy Patico — Cihangir moodboard Flavors of Solitude — visual thesis

Selected clients

SOLIDWORKS
Vakko
William Raveis
Address Istanbul
TEKYAZ
E.C.E Elektronik
Mom's Club
Lou's Fancy Foods
Demleme
Mori Yaki
Batya & Alex Team

Founder

Beni Yorohan — black and white portrait the long version ↗
Beni Yorohan
Founder & Creative Director

A designer, founder, and generous host, Beni trained at Massachusetts College of Art & Design. He believes the strongest work travels — across rooms, across cultures, and the conversation that outlasts dessert.

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