Founded in 2024, BY Design is a creative consultancy exploring new models of branding and visual culture through research, strategy, and experimental design.
We work with brands, institutions, and founders to shape identities, narratives, and systems — treating design as both a strategic tool and a cultural practice.

Why work with professionals

A template gives you a logo. A studio gives you a point of view — and a system that still holds three years from now.

Judgment, not defaults

Every decision is deliberate: the typeface, the grid, the word. Taste is the product.

Systems, not artifacts

We don't hand over a single file. We design the rules that make everything you make feel like you.

Craft that travels

We build for longevity over the trend cycle. The strongest work moves across rooms, cultures, and years.

What we make

Creative Direction

The vision that holds it all together — what the brand feels like, and why anyone should care.

Mato's — tomato sunglasses Mato's — Radical Ripeness Mato's — flying tomatoes Dadi Khool magazine spread Mato's — tomato swim Mato's — tomato harvest
Art Direction

Image, layout, and tone made coherent across every surface you touch.

Patico — chef plating Mato's — tomatoes on the road Patico — bar counter Mato's — tomato bath Patico — DJ
Branding

Complete identity systems — strategy, naming, guidelines, and the world they live in.

Mato's brand books Mom's Club corner posters Mato's advertising — truck and street posters Patico menu design Mato's packaging lineup Mom's Club stickers in brand colors Patico storefront Mato's business cards Patico branded apron Mom's Club coffee cup sleeve
Custom Type

Bespoke typefaces and lettering, drawn for one voice and no one else's.

Patico Geometric typeface Mato's type specimens Mom's Club — Manofa typeface specimen PF Pixelscript blueprint at 900pt Mom's Club — Marion typeface specimen
Custom Branding Tools

Templates, generators, and design systems your team can run without us in the room.

Matos social media templates Patico story templates
Strategy & Research

The thinking underneath it all — positioning, naming, and the questions worth asking first.

Mato's — Radical Ripeness strategy Patico target audience Start Today final proposal Mato's brand introduction Comi app research Patico mission statement Start Today idea exploration Comi app research Start Today — where the idea began

Meet the team

Beni Yorohan — black and white portrait
Beni Yorohan
Founder & Creative Director

A designer, founder, and generous host, Beni trained at Massachusetts College of Art & Design. He believes the strongest work travels — across rooms, across cultures, and the conversation that outlasts dessert.

coming soon
TBD
Co-Founder & Managing Director

A new partner is joining the consultancy in 2026. More here soon.

Get a quote

Tell me about your project and I'll get back to you within 24 hours.

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