Beni Yorohan
A designer, founder, and generous host. I trained at MassArt in Boston and work across branding, type, editorial, and strategy — treating design as both a strategic tool and a cultural practice. The strongest work travels: across rooms, across cultures, and the conversation that outlasts dessert. And I'm always open to collaboration — so if you're building something with care, I'd love to be in the room for it. Let's work together.
Led digital marketing content and brand consistency for the SOLIDWORKS Education team — content strategy across email, web, and social, campaign assets, and messaging tuned for students and educators. Led the marketing campaign for the launch of SOLIDWORKS Freemium.
Directed digital and print visuals — social media, catalogs and booklets, and Veo-3 video — managing end-to-end design and print coordination, and aligning in-house brand assets with campaign goals for client presentations.
Developed Turkish Airlines client presentations, supported in-house branding, and designed AI-driven packaging for the Vakko L'Atelier ice cream line and Turkish Airlines Business Class beauty products — coordinating with offset printers and production.
Collaborated with front-end developers to sharpen UI/UX for enterprise CRM, PRM, SFA, and B2B e-commerce tools — using user-centered design to streamline Idea's retail and logistics platforms and support cross-team work in Microsoft 365.
Created a client presentation for Fanta and designed Fanta-Fest's digital launch campaign — social ads, posters, banners, billboards, and metro ads across Istanbul.
Produced and edited a video interview series introducing school offices to students, supported international student housing and well-being, and designed promotional materials for events and exhibitions.
Moodboarded and developed creative direction for the Join & Blend and Eti Tutku television advertisements.