Guidelines & brand refinement

The social system

The Freemium launch

Educator lead-gen

Email

The asset creation tool

After the internship, the EDU team commissioned this from BY Design — a browser-based asset generator that lets their team produce on-brand posts without a designer in the room. Structured content, brand rules baked in, export presets for every channel.

Translation — the whole layout re-sets itself in English, French, German, Italian, or Spanish from the language tabs. Type reflows, hierarchy holds, nothing breaks.

The text panel — headlines, sublines, and bullets are structured fields, not free canvas text. The post rewrites itself as you type, and the system keeps the hierarchy locked.

Corner assets — a library of brand props (mechanical parts, hard hats, grad caps, people) that snap to the canvas corners in preset positions, the way the identity uses them.

Formats & backgrounds — one design reframed for Instagram, LinkedIn, Reddit, or banner sizes, with brand colors, photo backgrounds, and blur handled in place.

The preview panel — assets are proofed in context before they ship: a live Instagram feed mockup and a LinkedIn post frame, slide by slide.

Export — name it, pick PNG, PSD, or AI/SVG, current slide or the whole set, 1x or 4x scale, straight to a folder. One dialog, done.